Block Lecture 2022 : Entrepreneurship & Innovation

Block Lecture 2022: Entrepreneurship & Innovation

Normally, International Colleges offer teaching in the form of block lectures by inviting Professor from abroad to teach in various subjects every year. Due to covid 19 situation causing the Professors not able to travel to the country as usual. The International College still recognize the importance of studying with the field experts, therefore offers online block lecture to allow the course to proceed as usual. And students still study with the professors who have expertise in that field as in the past years. Thus, in February-March 2022, International College invite Prof. Dr. Gerhard M. Feldmeier, Vice Rector for International Affairs and Further Education, Hochschule Bremerhaven – University of Applied Sciences, Germany to give the online block lecture for 4th year students which is a part of “Entrepreneurship and Innovation” subject.

Fundamentals of entrepreneurship; inspiration for startups; marketing and technology trend analysis; lean canvas and business model canvas; finding target customers (STP); ideation, new product design and development; innovation for entrepreneurs; innovative design; marketing for entrepreneurs; finance for entrepreneurs; business model pitching technique.

About teaching objective and learning outcomes, participating students will learn about:

  • Determinants and characteristics of Entrepreneurship
  • How to create innovations and business ideas and will be motivated to become Entrepreneurs.